Senior Housing Analytics (SHA) was founded in 2009 to do market feasibility analysis on independent living, assisted living, and memory care. As its client base grew, some clients began asking for market analysis on skilled nursing as well.
So, SHA pulled together data from a wide range of sources, public and private. It then collaborated with our clients to craft useful market analyses. The work focused on answering key investment questions rather than clinical questions, which were left to other data systems. Over the years, an incisive set of market and competitor reports with dashboard visualizations were added for presentation purposes.
As volume grew, clients asked for several improvements, including having their own desktop tool available 24×7 for multiple what-if analyses at their fingertips. In 2016, SHA teamed with Evident, its long-time business analytics partner, to create the SNF Marketscope desktop tools.
Their collaboration, in partnership with clients, led to the SNF Marketscope: developed by investment professionals for investment professionals.
Today, SNF Marketscope is used for transaction underwriting and asset management by investors and brokers across the United States.